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January
26,
2006 | Oakridge Healthcare - MedSpa Financing
FOR IMMEDIATE RELEASE:
According to the International Medical Spa Association
there are over 1,000 open medical spas in the U.S. Jeff Russell,
CEO of MedSpa Financing says, “Competition is definitely
setting in, and it’s not only direct competition from other
medical spas, but indirect competition from businesses that offer
the same services. You have salons that offer hair removal, day
spas that offer dermal filler injections, and mall outlets that
offer microdermabrasion.” If you are going to not only succeed,
but thrive in this new environment, you are going to have to be
better than your competition. Following these 5 tips will help
you get that extra edge you’ll need to stay ahead of the
pack.
Are you marketing to the right customer?
First and foremost, you need to look at your current customers and ensure your
medspa is operating at capacity. If your IPL room is sitting empty half the
day, it may be time to create a marketing campaign specifically designed to
increase your hair removal clients. There are many articles written about baby
boomers and their perfect fit for the treatments performed in a medical spa,
but don’t leave out the Generation X’s and Y’s, they make
very good customers as well.
Get to know your neighbors
Do you know all the businesses surrounding yours? You may need to take another
walk around the neighborhood, and see what new business building opportunities
are available. As you are walking around, ask yourself these questions: Do
they compliment my services? Can we help each other increase business by referring
customers between us? Specifically look for complimentary businesses that share
the same target demographic as you. It may be a women’s fitness center,
jewelry store, or a natural foods store. No one has too many customers, and
they are most likely small business owners just like you!
Network within your community
Many people associate networking with schmoozing. As a MedSpa owner, you need
to always be networking. In its simplest form, it is connecting with people
to exchange ideas, information, and resources. Where to network? There are
many places from the local chamber of commerce, community groups, industry
associations, or you can join a board or peer group. Not only will you gain
great ideas to help you with your MedSpa business, but you are sure to get
some new clients out of it as well.
Develop your communication skills
As a MedSpa owner, you interact with people everyday: staff, clients, suppliers,
and the media. If there is one thing you need to master, it’s your communication
skills. You need to be able to clearly articulate your key message consistently.
You not only need to be heard, but you also need to actively listen as well.
Communication is a two-way street, it includes both speaking clearly and listening
closely. To begin, you may want to select a few key messages and take every
opportunity to communicate them through personal interactions, newsletters,
and your web site.
Recharge regularly
Quite often you are so focused on your customers, you forget about yourself.
As a MedSpa owner, you are going to find yourself absolutely drained. How are
you going to grow the business? Should I advertise with this magazine? I just
don’t have enough time. You need to achieve a balance between the MedSpa
and your personal life. They may appear to be inter-related, but you will need
to set aside some time for yourself or you will burn out. It may be as easy
as attending a Yoga or Pilate’s class at the local gym, or by taking
a 30 minute walk every morning in the park. You may even want to visit that
new resort spa you just read about. Hiring the right people to work at your
MedSpa will greatly assist you in feeling as though you can take the time off.
“As you develop and grow your MedSpa you are going to experience the same
growing pains common to any new business, the key is identifying them and responding
to them” says Russell. By following these 5 tips, you will see your revenues
increase.
About MedSpa Financing (Oakridge Healthcare)
MedSpaFinancing.com is a division of Oakridge Healthcare, which provides turn-key
healthcare financing solutions to medical practices and equipment vendors throughout
North America. MedSpa Financing is the only financing company that specializes
in financing Medical Spas. Through our network of financial partners, we have
the capacity to finance everything from a single treatment machine to an entire
$20 million Medical Spa facility. For additional information, visit our website: www.medspafinancing.com.
MedSpa Financing is a sustaining member of the International Medical Spa Association.
CONTACT INFORMATION:
Jeff Russell
1-800-485-5759 x705
MedSpaFinancing.com (a division of Oakridge Healthcare)
http://www.medspafinancing.com
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