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April
11,
2006 | Oakridge Healthcare - MedSpa Financing
FOR IMMEDIATE RELEASE:
“As competition increases in the medical
spa industry, it is important you continually grow your business
and keep the customers you already have” says Jeff Russell,
President of MedSpa Financing. Marketing is one of those often
neglected items. Many times MedSpa owners view this as an expense
rather than a revenue generating tool. You need to regularly review
your current marketing efforts, and evaluate new options.
Evaluate your Existing Marketing Program
The first thing you need to do is evaluate your current marketing program. Evaluate
what is working and what is not. Figure out the actual cost versus the benefit
of each type of marketing you are doing. Did the postcards work better than the
radio ads? Did the free media attention from the grand opening get you lots of
new customers? It’s easy to get sold on a particular advertising option,
and one often forgets to evaluate the effectiveness of the program. If you signed
a long contract for an advertising option that did not work, cancel it. Often
you can cancel without any significant penalty with a months notice (and if you
can’t, make sure that clause is in all your future contracts).
Leverage your Current Information
When you take your customers information, you should be taking not only their
mailing address, but their e-mail address as well. You may want to start a monthly
e-newsletter about your MedSpa. Highlight an employee or a new procedure. Remind
everyone that summer is coming, and that they need to get in for those hair removal
treatments quickly. An occasional “Daily Specials” e-mail will allow
you to respond to a lull in bookings by sending out a treatment special for the
time slots you have available that same day.
If you don’t have the technical expertise, don’t worry you can use
a third party software tool, like Constant Contact (www.constantcontact.com)
, which allows you to easily create and send professional looking email newsletters,
promotions, and announcements. The most successful newsletters are the ones that
have good content, so make sure the articles are informative and educational.
It’s also a great way to give your customers a subtle reminder to come
visit you.
Cross-market to Complimentary Businesses
The next time you are driving to your MedSpa take a look of who is around you.
I am sure you will find many businesses that share the same demographic customer
as you, and are also looking for new customers. Visit the health food store,
jeweler, or the organic store and create a marketing program with them, offer
discounts at each others stores. Remember, no one has too many customers, they
will be happy you stopped by.
Using Technology
When you opened your medical spa you most likely purchased a bookings management
system. Are you using it to its full potential? These systems often allow you
to run custom reports where you can see which treatment rooms are being under-utilized,
and which clients haven’t been in the medspa in a while. It may be time
to check out the software vendors website to remind yourself of other productivity
features which can help with your marketing efforts.
Network at Local Events and Associations
You need to be known in the community where you do business. It is important
to contribute to local charities and events. If your customers are Generation
X, then sponsor a little league team. If your customers are primarily baby boomers,
you may want to be involved with local charities. Remember, most people do business
with people they like. So networking gives you an opportunity to connect with
many different people in a short period of time.
By using these tips, you should be able to grow your MedSpa business to that
next level. You can’t just hang out a “medical spa” sign and
expect people to run in, you are going to need to actively market your MedSpa
and be constantly aware of which options are working and which are not. Your
marketing plan should be a living document that should evolve to meet new challenges,
such as a new competitor or adding new treatments.
About MedSpa Financing (Oakridge Healthcare)
MedSpaFinancing.com is a division of Oakridge Healthcare, which provides turn-key
healthcare financing solutions to medical practices and equipment vendors throughout
North America. MedSpa Financing is the only financing company that specializes
in financing Medical Spas. Through our network of financial partners, we have
the capacity to finance everything from a single treatment machine to an entire
$20 million Medical Spa facility. For additional information, visit our website: www.medspafinancing.com.
MedSpa Financing is a sustaining member of the International Medical Spa Association.
CONTACT INFORMATION:
Jeff Russell
1-800-485-5759 x705
MedSpaFinancing.com (a division of Oakridge Healthcare)
http://www.medspafinancing.com
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